The words you are reading follow an ordered
structure. In fact, the language itself follows an embedded hierarchy of
ordered structures. You know who they are. It’s all the usual suspects:
paragraphs composed of sentences, sentences composed of clauses, clauses composed
of words. At their most atomic level, the words themselves are formed by characters.
If you delve further into this meta-reality,
you will find that these characters have numerical values assigned by the Lords
of Convention; within our shores, we have the American National Standards
Institute, and beyond, the International Standards Organization. These ANSI and
ISO defined values are stored as electronic impulses, to be retrieved and
formatted by a vast array of programmable devices.
It’s no surprise that they’ve managed to
program beyond the ETL phase. Transcending the base operations of Extract-Transform-Load,
they’re programming the structure itself now. That’s right. There are companies
which create software to generate writing. These aren’t pipe dreamers. These
are serious people, engineering serious machines, and they have serious
funding.
Maybe the most well-known of these would be Narrative
Science in Chicago.
It’s operated by several professors from places like Northwestern and Yale,
with advanced degrees in subjects like Journalism and Computer Sciences. They
have multiple backers, customer cashflow, and most importantly, a compelling dream.
What they do is this: their computers fit data
into a template, apply a few angles based on rules, and churn out a sequence
which is appropriate to the client. For instance, the play-by-play stats coming
out of a game could be plugged into a template of winners and losers, rules
applied to determine if it was a “rout”, and a story fashioned to report on
those events. Besides sports, many other venues are ripe with data – corporate reports, financial analyses, and educational books, to name a few. Considering we live in the dawn of Big
Data, the sky’s the limit.
An endeavor like this raises questions. For
example, how good is the writing? If you wish, you can run a simple Google
search, and judge for yourself the quality of their prose. To me the central
question, for which there is no readily available Google answer, is this: Can
you be replaced?
Of course you can. That’s why you need to
deal with this and take control. Computer aided writing is no different than
computer aided design. Computer aided anything is a good thing. The bottom line
is that it’s going to happen. The question beyond the question, in turn, is
this: How will you exploit new technology to augment your own writing
experience?
This is simply the next step beyond a spell
checker or an online thesaurus. You can write, “See Jane run,” or you can write,
“Observe with your born-anew eyes the passing form of Jane.” They both say the
same thing. A software program following basic formulae of grammar, and backed
by a dictionary database could spew out hundreds, if not thousands of such
variations, one of which would certainly be the above. Writing Is Rewriting. If
the measure of quality is found in the quantity of expression, you won’t be
able to beat a computer.
And this is just the beginning. If you think
the program can’t improve itself on the fly with machine learning, then you, my
friend, are sorely mistaken. All it takes is a clear-headed programmer. In this brave new world, nothing
more is required.
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